Morris Fedeli made a significant contribution to ICT as a pioneer of technology initiatives and being the first to bring them to market. In 2004 in Queensland, he was the founding director of Satellite & Wireless Pty Ltd. In 2005, in the Philippines, he leveraged his expertise from his Australian operations and deployed the first wireless ISP service. This was in partnership with the national carrier, RJ Holdings DZRJ-TV, and used their national terrestrial footprint of towers for transmission.
Leading Odyssey World Pty Ltd from 1992-2008 Morris continued to develop innovative business models and technologies including e-commerce solutions. For example, enabling the first pizza delivery from an online order in Australia – before this was actually a thing. Morris next established the THRIVE organisation; a world leader in sustainable business modelling. THRIVE is backed by a sustainable business model theory, methodology and practical assessment tools that Morris designed.