Register Now for the next EA SIG Webinar - Design Thinking and the Enterprise

Innovation and creativity have never been more vital to business, the ability to take new perspectives when it comes to problem solving is a sought after skill. Organisations need new solutions to improve their speed to market, but how do you know which great idea is going to work without going through three years of development and using up large amounts of budget and resources in the process?

Organisations need a tool to equip their teams of business analysts, architects and project managers that will deliver more creative solutions in shorter turnaround times, from the perspective of their customers, colleagues and stakeholders.

Craig and the team at DesignChain have developed “Design in Business”, a Design Thinking course that introduces individuals and teams to design tools that will help them be more human-centred in their approach to problem solving. Attendees of this webinar will learn about design tools used in launching new products and services to market, along with how to leverage these tools to support strategic planning, business analysis, architecture and agile delivery.

Some of this info may change, but for now, let me know if you need anything else.

About the Speaker

Craig Martin is the Founder & CEO of DesignChain and Tribalmind, and is a non-executive director of Knotion Consulting, an African based strategy and architecture services firm. With a career spanning 20 years in consulting, business innovation and development, ranging from large scale projects to launching and designing new businesses that have grown and been acquired.

As a business owner and architect he has a keen understanding of both the business challenges and the challenges of the architecture discipline in delivering against these.

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