Apple Expected to Unveil iPhone 7 This Week

Is there enough change to warrant an upgrade? 

Apple is widely tipped to release a new iPhone in the early morning of September 8 Australian time but analysts and enthusiasts are concerned it might be too “safe” to generate interest and sales.

The company has traditionally launched new products in early September, and the iPhone is due for a “major” release after last year’s “minor” updates in the form of the 6s and 6s Plus.

The event isn’t expected to hold too many surprises: there have been leaks about iPhone features now for many months.

The most controversial rumour flying around over the past eight months has been over the 3.5mm headphone jack and whether or not the iPhone 7 will dispense with it.

Other rumours and leaks suggest more standard changes are coming: a better chip, dual-lens camera, bigger internal storage options up to 256GB, a new version of iOS, and new colours.

But the shape and look-and-feel of the device is expected to largely remain the same as current versions.

And that has some questioning whether there will be enough on the table for consumers to bother upgrading.

One analyst told the LA Times that the new features appeared geared towards those that used the iPhone for its photography capabilities.

“[Apple is] going to be attacking the highest end of the photography market,” Clayton Christensen Institute analyst and fellow Horace Dediu said.

“Apple more or less vanquished point-and-shoot cameras with the iPhone 5, so now we’re moving into higher performance.”

Engadget US said that there had been a “different buzz” in the lead-up to this year’s annual launch event. 

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