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ACS encourages Aussie businesses to start small with artificial intelligence - but start now

Sydney, Thursday 6 December: ACS, the professional association for Australia’s ICT sector, today announced the publication of Artificial Intelligence: A Starter Guide to the Future of Business in Barangaroo, Sydney. The guide is an easy to read introduction to AI for businesses – what it is, what it can do – and how to get started with AI in your own organisation.

“Artificial intelligence promises to revolutionise the way we do business, optimising business processes and creating entirely new revenue streams,” said ACS President Yohan Ramasundara

“Many business leaders think AI may be too hard, and don’t consider it as a solution to the issues they face today. If Australia is to remain a competitive leader in technology, we must both inspire the current and future entrepreneurs, and encourage adoption and experimentation with existing AI solutions. Our message today to Australian business is to get in now, or risk missing out on the largest business opportunity since the internet.”

The report will be launched amid a showcase of Australian AI talent, with CEOs and founders from Sortal, Gameface and Hyper Anna demonstrating their capabilities.

Majella Edwards, Sortal CEO said “When we speak with enterprises about artificial intelligence, too often we find that business leaders focus on what the technology will achieve in the future. While there is an enormous amount of potential as the field develops, we can already do incredible things with AI in the here and now – and by investing in AI now, businesses can set themselves up to thrive rather than play catch up later on. We welcome this initiative from ACS to help educate Australian businesses about what can be done, and the opportunity to showcase Australian innovation in this space.”

Mr. Ramasundara concluded that more must be done in this space in order to keep Australian AI talent from going overseas. “The government has committed to invest $29.9 million over four years to pump up Australia’s AI and machine learning capabilities in fields such as cybersecurity, health and energy. This is a very small step in the right direction and if we are genuinely committed to harnessing the power of AI a more demonstrably significant investment will be required.

“AI experts in the US and China, for example, can demand salaries as high as $US300,000 ($400,000). We also know there is a gap when it comes to the adoption of AI solutions in the Australian enterprise. Our report today aims to bring knowledge of what is possible to business decision makers.”

To read the full report visit

Artificial Intelligence: A Starter Guide to the Future of Business was launched at the ACS Innovation Hub in Barangaroo, Sydney.


Further information
Troy Steer
Director of Corporate Affairs and Public Policy
M – 0417 173 740
E – [email protected] 

About ACS
ACS is the professional association for Australia's Information and Communication Technology (ICT) sector. More than 40,000 ACS members work in business, education, government and the community. ACS exists to create the environment and provide the opportunities for members and partners to succeed. ACS strives for ICT professionals to be recognised as drivers of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters. Visit for more information.

About Gameface

An AI that truly knows sports, through a combination of computer vision and machine learning models the Gameface platform breaks down live sporting match footage for key match events and player performance data in real time, with no human involvement, no wearables, and no additional camera infrastructure. Gameface recently announced a groundbreaking partnership that will see Cricket Australia implement Gameface’s industry-leading machine learning technology for the 2018 – 2019 JLT One Day Cup and the National U17 Championships tracking every player, action, and object in real time.

About Sortal

Sortal intuitively helps businesses and individuals manage thousands of digital images. In the workplace, Sortal retains corporate knowledge and keeps track of versioning, usage and copyright. It manages your image assets and provides a collaboration space for image related workflows. Sortal can also be used by individuals and families to help organise digital images, like a personal assistant with enhanced memory. Sortal can navigate through the digital junk to find what is important and valuable.

About Hyper Anna

Hyper Anna is an Artificial Intelligence powered data analyst. Interact with her as you would with another person. Anna does all the tedious and technical work of writing code, analysing data, producing charts & more importantly insights – all things that come along with data analytics. Hyper Anna is backed by Sequoia and Australian leading VCs and is currently helping some of the largest organisations in APAC.