The three key success factors to deliver meaningful customer experiences
Event Start:
Wed 05 Sep 05:45 PM AEST
Event Finish:
Wed 05 Sep 08:00 PM AEST
Registration End Date: Mon 03 Sep 12:00 PM
<b>A good customer experience is now, more than ever, instrumental to a business' long-term success.</b><br><br>Despite advances in data capture, segmentation and personalisation, today’s customer experience initiatives are often driven by commercial concerns that focus on immediate conversion rather than long-term customer satisfaction and loyalty. <br><br>Automatically retargeting a person 20 times with products that have been bought weeks ago or left abandoned in an online shopping cart at some point are not adding value to a customer’s life. Neither do bi-weekly “personalised” promotional emails, surveys or other forms of one-sided value-extraction communications. <br><br>Why and how are businesses losing the ability to provide meaning in the customer-brand relationship? How can we restore meaning and deliver relevant interactions that add value to people’s lives – making them loyal, returning customers with growing lifetime value?<br><br>Benjamin Baader, co-founder of &next, will talk about the foundations of meaningful customer experiences, strategies a business can apply, and how to leverage technology to deliver engaging customer interactions at scale. <br><br><br><b>Who should attend?</b><br>Executives, directors and managers in B2B and B2C businesses that are involved in customer experience processes, design or strategy.<br><br>This event is also relevant to: <ul><li>IT, Data and Business Analysts</li><li>Strategists</li><li>Engineers</li><li>Marketing Specialists</li><li>Sales Specialists</li><li>Customer Service Specialists</li></ul> <b>Agenda</b><br>5:45pm - 6:15pm: Registration and networking<br>6:15pm: Presentation begins<br>6:15pm - 6:30pm: Late registration<br>7:00pm - 7:30pm: Q&A<br>7:30pm - 8:00pm: Networking<br><br><br><img alt="User-added image" src="https://acsau.file.force.com/servlet/rtaImage?eid=70190000001tUOg&feoid=00N9000000EVCh7&refid=0EM90000001Ey7P"></img><br><br><i>&next is a boutique consultancy for data-driven customer experiences and digital transformation. </i><br> <p style="text-align: center;">Join the conversation on <a href="https://www.linkedin.com/company/acsnsw" target="_blank">LinkedIn</a>, <a href="http://www.facebook.com/ACSNSW" target="_blank">Facebook</a> and <a href="http://twitter.com/acsnsw" target="_blank">Twitter</a> </p> <p style="text-align: center;">@ACSNSW #ACSNSW</p> <br><b>Getting here</b><br>If arriving by train from Wynyard, take exit 4 towards Barangaroo from the west end of the station.<br><br>Make your way through the tunnel and follow the signs to Barangaroo.<br><br>ACS is located in Tower One which is the red building.<br><img alt="User-added image" src="https://acsau.file.force.com/servlet/rtaImage?eid=70190000001tUOg&feoid=00N9000000EVCh7&refid=0EM90000001FIOu"></img>
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