Posted 22 March 2016:
The Digital Business Strategy (DBS) vision is to 'Transform from our existing web presence to a complete customer-centric online engagement experience'.
ACS realises that our members and stakeholders work across a range of verticals and broadly speaking, many are time poor. We want every person that engages with ACS online to have a great experience, with content that is relevant to members and stakeholders visiting our website. In today’s world, a 'one size fits all' approach is outdated and we intend to personalise your experience and interaction with ACS.
To be clear, we want you to be able to access our new website and content however you want, whenever you want, from a small device or a desktop. We also want you to have a personalised membership journey with relevant content to suit your needs and interests. Importantly, we want you to make the most of your ACS membership by accessing all of the relevant products, services and information on offer, including enhanced digital interaction with other members.
Sapient Nitro were engaged to create the website design and during the initial phase, a range of workshops were facilitated with a number of internal stakeholders. Sapient Nitro then conducted a full review of the website's information architecture using information from these workshops, our current site map and current website analytics in order to consolidate the website into a more streamlined format. The goal of the new information architecture structure is to eliminate redundant content and provide a contemporary, responsive website that is easier and quicker for users to navigate.
Over the last few months the DBS Project Team has sought feedback from approximately 400 stakeholders on the initial design direction and information architecture produced by Sapient Nitro. This was a huge task given our current website has close to 2,000 pages.
We thank all stakeholders that provided feedback and below is the new information architecture structure incorporating this feedback:
After four consecutive weekly updates, we'll be moving to a fortnightly schedule for upcoming announcements. Look for the next update the week of 4 April 2016.
Soon we plan to unveil the design elements that shape the new website's look and feel. We'll also begin sharing some of the exciting enhancements, what these mean and how they could benefit your overall member experience.
Over coming weeks we'll be keen to get your feedback. In the meantime if you have any questions, feel free to email [email protected].