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ACS Masterclass: Designing Websites with Strategic Intent

Most websites are nothing more than an online brochure, and business owners often don’t realise the ‘opportunity cost' until it’s too late. Join us at this upcoming in person event to find out how to integrate your website more with your business, and your business more with your website.

Registration End Date: Tue, 25 May, 07:00 AM

  • where

  • ACS WA Training Room
    Suite 4, 342 Albany Highway
    Victoria Park WA 6100
  • when

  • Event Start: Tue, 25 May, 09:30 AM
    Event Finish: Tue, 25 May, 12:00 PM
  • event price

  • -

<p><img alt="User-added image" src=";oid=00D90000000o5NE&amp;lastMod=1617777065000"></img><br><br><span style="font-size: 11pt;"><span style="font-family: Calibri,sans-serif;"><b>IMPORTANT NOTICE: </b>PLEASE DO NOT REGISTER FOR THIS EVENT IF YOU DO NOT LIVE IN WESTERN AUSTRALIA</span></span><br><span style="font-size: 11pt;"><span style="font-family: Calibri,sans-serif;">This is an in-person event to be held in Perth, Western Australia. </span></span><br><span style="font-size: 11pt;"><span style="font-family: Calibri,sans-serif;">It will <b><u>NOT</u></b> be available online.</span></span><br>-------------------------------------------------------------------------------</p> <p>Most websites are nothing more than an online brochure, and business owners often don’t realise the ‘opportunity cost’… until it’s too late…</p> <p><br>Find out how a website can be ALL these things in your business: -</p> <ul><li>Marketing tool</li><li>Lead generation tool</li><li>Engagement tool</li><li>Qualifying tool</li><li>Educational tool</li><li>Functional tool</li><li>New client onboarding tool</li></ul> <p>It starts with the strategic intent, the outcomes you should want to achieve, and the customer experience journey.<br><br>Your website should be dynamic and constantly developing as your business grows and evolves.<br><br>Find out more on how to integrate your website with your business, and your business with your website.<br><br>The session will look at: -</p> <ul><li>Design and wireframe structure, customer experience journey, outcomes</li><li>Lead Generation and qualification opportunities</li><li>Core SEO and website structure</li><li>Functional internal applications of your website</li></ul> <p><b>The workshop will include:</b></p> <ul><li>Small group workshop to allow maximum interaction with presenter.</li><li>Workbook with notes and practical activities to take away with you.</li><li>Certificate of participation</li><li>Morning tea</li></ul> <p><br><b>IMPORTANT NOTICE FOR ATTENDEES</b><br>Due to the importance of contact tracing for COVID-19 purposes if required, it is important to have your attendance registered.<br><br>On arrival, please make sure to have your event confirmation e-mail with QR code ready to present at registration. This can be provided via your phone or a printed copy.</p>

Contact Details

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Marketing (MKTG) -> Level 5


Peter Butler

Peter Butler

Peter has managed six businesses in four different industries over 34 years. Since 2006, he has been in the website design and online digital space.

Peter started online with an audiobook website and a licence for US$1000. He worked 7 days and 7 nights a week for a year, creating dozens of small niche websites, based on business acumen, dog training, food niches, etc. iTunes was launched around that time and was an uphill battle so he then moved onto helping others get better results online.

That year gave him so much insight into what works, what does not work, on all thing’s www and SEO, a good grounding.

Peter loves flowcharts, mind maps, processes, systems as well as marketing, teaching and helping people get better results.

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Suite 4, 342 Albany Highway,Victoria Park,WA,Australia

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Event Terms and Conditions


  • ACS reserves the right to change the program at any time. Every effort will be made to ensure a program of equivalent standard and members are updated with changes.
  • All dietary requirements are considered, however we cannot guarantee a 100% allergen free environment.
  • ACS reserves the right to prohibit entry or eject any person from an ACS event based on behaviour deemed inappropriate by ACS staff, its agents and/or others working under its authority.
  • Filming or streaming by attendees is not permitted. If an attendee is found to be doing so they will be asked to leave the event immediately and further action may be taken.
  • Photography and/or filming may take place during this event, by accepting these terms you consent to this. Please let a member of ACS know if you do not want your picture taken.

COVID-19 Event Attendance Compliance

By registering to attend an ACS in person event you are agreeing to the below terms and conditions

  • If an attendee is displaying flu or cold like symptoms in the days leading up to the event and therefore is not able to attend, ACS will refund the registration fee.
  • If an attendee comes to an event and is displaying flu or cold like symptoms they will be asked to leave
  • We ask all ACS members to respect the social distancing guidelines, if an attendee repeatedly disregards these guidelines, they may be asked to leave
  • ACS reserves the right to cancel the event within 24 hours' notice if either the speaker or the event host has advised us that they are exhibiting flu or cold like symptoms
  • All attendees must provide a valid phone number and email address to be contacted on if there is reason to notify about a possible COVID-19 exposure

Personal information collection notice

By registering for this event, you are providing personal information to the Australian Computer Society. In accordance with the ACS Privacy Policy, ACS collects personal information through registrations and attendances at its events for the purposes of:

  • organising and providing the various professional development events held by the ACS (including for example, courses, conferences, seminars, workshops, launches);
  • processing and managing event registrations (including catering for dietary requirements);
  • maintaining event attendance records;
  • contacting registered event guests with information in regard to the event and seeking post-event feedback;
  • communicating with you to in relation to future events or ACS products, courses, services, promotions or other products or services that ACS reasonably thinks may be of interest to attendees;
  • processing and responding to attendee inquiries; and
  • conducting research to improve its events and better understanding needs. 

If the required information is not provided, we or any involved third parties, may not be able to respond to you, update you, or provide appropriate services or events to you.

We may obtain personal information directly from you or from someone who registers for the event on your behalf. If you provide us with personal information about another person, you must do so only with their consent and agree to make them aware of this privacy notice.

ACS may share your personal information with third parties for the collection purposes noted above or as set out in our Privacy Policy, where it is reasonably necessary for, or directly related to, one or more of our activities, or required by law.

When you register to participate in an overseas event, we may send personal information we collect overseas.

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