Workshop

ACS Masterclass: Designing Websites with Strategic Intent

Most websites are nothing more than an online brochure, and business owners often don’t realise the ‘opportunity cost' until it’s too late. Join us at this upcoming in person event to find out how to integrate your website more with your business, and your business more with your website.

ACS WA Training Room, Suite 4, 342 Albany Highway, Victoria Park, WA, 6100
Tue 25 May 2021 09:30 AM AWST
Duration: 2.5 hours
Register by Tue 25 May 2021 07:00 AM AWST
In Person
CPD Hours: 3
Skills Level: Marketing (MKTG) -> Level 5

About this event

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IMPORTANT NOTICE: PLEASE DO NOT REGISTER FOR THIS EVENT IF YOU DO NOT LIVE IN WESTERN AUSTRALIA
This is an in-person event to be held in Perth, Western Australia. 
It will NOT be available online.
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Most websites are nothing more than an online brochure, and business owners often don’t realise the ‘opportunity cost’… until it’s too late…


Find out how a website can be ALL these things in your business: -

  • Marketing tool
  • Lead generation tool
  • Engagement tool
  • Qualifying tool
  • Educational tool
  • Functional tool
  • New client onboarding tool

It starts with the strategic intent, the outcomes you should want to achieve, and the customer experience journey.

Your website should be dynamic and constantly developing as your business grows and evolves.

Find out more on how to integrate your website with your business, and your business with your website.

The session will look at: -

  • Design and wireframe structure, customer experience journey, outcomes
  • Lead Generation and qualification opportunities
  • Core SEO and website structure
  • Functional internal applications of your website

The workshop will include:

  • Small group workshop to allow maximum interaction with presenter.
  • Workbook with notes and practical activities to take away with you.
  • Certificate of participation
  • Morning tea


IMPORTANT NOTICE FOR ATTENDEES
Due to the importance of contact tracing for COVID-19 purposes if required, it is important to have your attendance registered.

On arrival, please make sure to have your event confirmation e-mail with QR code ready to present at registration. This can be provided via your phone or a printed copy.

Speakers

Speaker
Peter Butler

Event Location

ACS WA Training Room, Suite 4, 342 Albany Highway, Victoria Park, WA, 6100
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