Lunch and Learn Webinar: From core story to successful commercialisation
Learn why Movement Communication is Critical for a technology startup. This session is designed for founders, researchers, innovators, technologists, commercialisation teams, startup leaders, and organisations seeking to move beyond technical validation into market momentum.
Member $0.00
Member-Concessional $0.00
Non-Member $20.00
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About this event
Most innovations fail long before the technology does. They fail because the market does not care yet, the story does not travel, or the founders mistake technical sophistication for real-world demand. In this session, Jonathan Englert explores how movements form around ideas and why the companies that win are often the ones that create emotional, commercial, and cultural momentum around their technology before the market fully arrives. Drawing from Andiron’s work with clean energy, AI, infrastructure, and emerging ventures, the session will unpack how to stress-test ideas, identify narrative leverage, shape category-defining positioning, and build ventures that people do not merely understand but actively want to join. This is not innovation theatre. It is about turning concepts into movements with commercial gravity.
This session is designed for founders, researchers, innovators, technologists, commercialisation teams, startup leaders, and organisations seeking to move beyond technical validation into market momentum. It is particularly relevant for people working on emerging technologies, deep tech, AI, sustainability, infrastructure, or mission-driven ventures attempting to bridge the gap between invention and adoption.
Key Takeaways:
- Understand how to determine whether an innovation solves a problem people viscerally care about rather than simply admire intellectually.
- Gain practical frameworks for testing assumptions early and reducing the risk of building products without commercial pull.
- Explore how emerging ventures can create category leadership before markets fully mature.
- Learn how to articulate a venture’s deeper strategic significance so it resonates with customers, media, investors, policymakers, and partners.
- Understand how communications, positioning, and storytelling can operate as strategic infrastructure rather than marketing decoration.
- Develop a stronger ability to identify hidden leverage points that can accelerate traction and cultural relevance.
Speakers
Event Terms & Conditions
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Disclaimer
- ACS reserves the right to change the program at any time. Every effort will be made to ensure a program of equivalent standard and members are updated with changes.
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