Using the Digital Accessibility Maturity Model: It’s good for business
Event Start:
Wed 28 Mar 07:00 AM AWST
Event Finish:
Wed 28 Mar 09:30 AM AWST
Registration End Date: Wed 28 Mar 07:00 AM
<p>Join us over a sumptuous breakfast session where Dr Vivienne Conway will introduce you to the concept of the <b>Digital Accessibility Maturity Model</b> and share how this model can be used to determine your organisation's accessibility maturity and progress past meeting compliance goals to seeing accessibility as a driver for innovation and an opportunity to design delightful products and services.<br><br>Most organisations acknowledge the importance of inclusivity in today’s market. However, when it comes to the practicality of incorporating accessibility into all of their products and services, they revert to the arguments of how much it is going to cost, what is the possible Return on Investment, how will it affect our bottom line, and is it really necessary as it probably only affects a minority of our users. And that’s where it all falls apart, how can you reconcile the need to stay solvent and make a profit, with the costs of accessibility?<br><br>Apple’s Tim Cook is quoted as saying, <i>“When we work on making our devices accessible by the blind, I don’t consider the bloody ROI”</i>, but then perhaps only organisations the size of Apple can afford to say this.<br><br>David Sloan of The Paciello Group says,<i> “There is a return on investment for accessibility, but it’s not in the profits – it’s in the margins. It’s in the money not spent, or spent more wisely”.</i><br><br>We need to address <b>accessibility</b> to meet our legal and moral obligations. When it is done right, it can cut costs, build your capacity and reputation, and establish partnerships with your users and community organisations.<br><br><b>About the Speaker</b><br><br>Dr Vivienne Conway is the Director of Web Key IT Pty Ltd, where she leads a team of dedicated accessibility professionals. In 2017 Vivienne received the WAITTA ‘Achiever of the Year’ award, and also the ACS Gold Disrupter Award in the Professional of the Year category. Web Key IT is a W3C Member and Business Agent for W3C in Australia. <br><br>This is a must attend session for Chief Information Officers, Chief Digital Officers; Chief Technology Officers and Chief Talent /HR Officers.<br><br>Kindly RSVP by following the registration prompts.<br><br><b>This event is Proudly Sponsored by<br><br><img alt="CDM Logo" src="https://acsau--c.ap1.content.force.com/servlet/servlet.ImageServer?id=0159000000EiLuL&oid=00D90000000o5NE&lastMod=1508473502000"></img></b></p>
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