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Your Personal Brand and Networking: Build your creditability and relationships
Join ACS and Lucy Lin as we share strategies to advocate your personal brand.
About this event
Join ACS Emerging Professional Committee as we host a listen and learn with Lucy Lin, Founder / Chief Marketing Officer - Innovation & Technology Marketing, as she shares her top-tips and strategies with a number of interactive activities, to support and advocate your personal brand.
Be ready for Lucy to guide and polish your personal brand and networking skills on;
- Answering confidently the typical 1st interview question “Tell me about yourself?”
- Identifying and demonstrating your values, qualities, and achievements
- How to handle conversations with senior managers and leaders
- Toolkits for handling small-talk, coffee chats, and networking
ACS NSW guest speaker Lucy Lin is a leader in global emerging tech marketing, with a wealth of marketing experience across major corporations, and was recently a lead panelist at the inaugural SXSW Sydney on the topic of AI & Storytelling.
Agenda
- 5:30pm-5:55pm - Registration, networking & refreshments
- 6pm - Welcome & introductions
- 6:05pm - Keynote presentation with activities (including Q&A)
- 7:05pm - Networking & refreshments
- 7.30pm - Event concludes
Speakers


Lucy Lin is a leader in global emerging tech marketing. She advises fast-growing tech businesses and startups and has been instrumental in raising over $60 million in funding and building highly engaged communities.
Lucy has over 20 years of working experience in corporations (American Express, Qantas Airways, AMP), is the Founder & CMO of a marketing advisory business (Forestlyn.com) and is currently the Entrepreneur In Residence for the Women & Multicultural Program at Western Sydney University. Lucy is a global citizen, having lived and worked in Australia, Canada, Japan, Taiwan and the UK, and holds a Master of Commerce (majoring in Marketing and Strategic Management) and Communications undergrad degrees.
A strong advocate for women in technology, she is the Vice Chair of the Australian Computer Society’s NSW Branch Executive Committee and champions innovation, diversity and inclusion.
Robert Estherby is a bit of a jack-of-all-trades! He's been an Accounts Clerk, Network Engineer, a Technical Lead, worked to ensure that viewers around the globe saw the Sydney New Year's fireworks, and now he's sharing his tech skills with ABC's Internal Audit department. But what has allowed Robert to have a flexible career is his ability to communicate with colleagues and have those tough conversations. He firmly believes in the importance of building soft skills to have a fulfilling technological career.
Robert Estherby is a previous national convener of Emerging Professionals (Young IT) at the ACS and a previous ACS NSW Branch Executive and National Congress member.
Event Location
Event Terms & Conditions
Registration
- Payment in full is required the time of booking in order for the registration to be valid.
- To avoid disappointment, ensure you pay for your booking(s) before the registration closing date. Anyone that has not received a confirmation email will not be on the event attendance list and therefore will not be admitted to the event.
- Online registration ends at the time stated on the event details page.
Cancellation and Refund
All cancellations must be processed through the website, a refund will only be considered if it is at least 3 working days prior to the event.
Disclaimer
- ACS reserves the right to change the program at any time. Every effort will be made to ensure a program of equivalent standard and members are updated with changes.
- All dietary requirements are considered, however we cannot guarantee a 100% allergen free environment.
- ACS reserves the right to prohibit entry or eject any person from an ACS event based on behaviour deemed inappropriate by ACS staff, its agents and/or others working under its authority.
- Filming or streaming by attendees is not permitted. If an attendee is found to be doing so they will be asked to leave the event immediately and further action may be taken.
- Photography and/or filming may take place during this event, by accepting these terms you consent to this. Please let a member of ACS know if you do not want your picture taken.
COVID-19 Event Attendance Compliance
By registering to attend an ACS in person event you are agreeing to the below terms and conditions
- If an attendee is displaying flu or cold like symptoms in the days leading up to the event and therefore is not able to attend, ACS will refund the registration fee.
- If an attendee comes to an event and is displaying flu or cold like symptoms they will be asked to leave
- We ask all ACS members to respect the social distancing guidelines, if an attendee repeatedly disregards these guidelines, they may be asked to leave
- ACS reserves the right to cancel the event within 24 hours' notice if either the speaker or the event host has advised us that they are exhibiting flu or cold like symptoms
- All attendees must provide a valid phone number and email address to be contacted on if there is reason to notify about a possible COVID-19 exposure
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