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ACS Professional: How to build a personal brand

Join our expert facilitator Lucy Lin to explore tips on how to best build your personal brand

Event Start: Wed 06 Oct 06:00 PM
Event Finish: Wed 06 Oct 07:00 PM


Registration End Date: Tue 05 Oct 10:00 AM

<p>Amazon’s founder Jeff Bezos famously quipped that branding is “what people say about you when you’re not in the room.”</p> <p> </p> <p>Many of us associate the concept of a carefully considered brand with a company but in an age of online influence where we ourselves are the product, personal branding has become ever more crucial to success for both on a personal and professional front.</p> <p> </p> <p>Crafting a strong and authentic personal brand is the key to securing more interviews, being considered for more promotions and giving people around you a memorable sense of who you are, even when you’re not in the room.</p> <p> </p> <p>In this session, our speaker Lucy Lin, a leader in global innovation, AI, data and blockchain marketing, will provide a valuable lesson in personal branding, and offer some practical tips and advice on how to brand yourself and boost your career. </p> <p> </p> <p><img alt="User-added image" src=";oid=00D90000000o5NE&amp;lastMod=1629782244000"></img></p> <p> </p> <p><b><u>Notice for ACS Members</u></b></p> <p> </p> <p><i>When attending virtual events, in order to claim and qualify for the required CPD hours, Please be aware that you will need to attend the online event in its entirety which will be tracked by the ACS events team.</i></p> <p> </p> <p><i>If a cloaking software program is used when connecting to an online event, your attendance cannot be recorded and CPD hours cannot be allocated. This does not include the use of VPN.</i></p> <p> </p> <p><b><u>Please allow up to 1 week for CPD hours to be allocated to your membership profile.</u></b><i>For the sole purpose of registering you for this event, your registration details have been shared with Redback conferencing. Please refer to the Redback Data Policy at for confirmation that the data will not be used for any other purpose outside of this webinar.</i></p>

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Lucy Lin

Lucy Lin

I am a strategic growth advisor and I help entrepreneurs, scaling businesses, and established organisations navigate through business growth, digital transformation and commercialisation strategies. I am passionate about the customer, emerging technologies and encouraging companies to think globally and outside the box. I work in partnership with founders, startups, small-medium size businesses, non-profits, universities, corporations, and the government on market testing, new business models, go-to-market, funding and international expansion engagements. With an extensive marketing background (American Express, Qantas Airways, HERE Technologies, Linklaters Law), I am also a two times founder with an award-winning mobile app and a global marketing consultancy. I am a global citizen and I deeply understand the international audience and landscape having worked in Australia, Canada, Japan, Taiwan, and the UK. I believe in diversity, I am a proud woman in tech, and I bring fresh thinking and alternative ideas to any board and team. An advocate for education, I hold a Master of Commerce (majoring in Marketing and Strategic Management), a Communications undergraduate degree and I am currently the President of the University of Sydney Business School Alumni Network. To get in touch with me, please visit:

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ACS Professional: How to build a personal brand

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  • Event Start:
    Wed 06 Oct 06:00 PM

    Event Finish:
    Wed 06 Oct 07:00 PM
  • event price

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  • ACS reserves the right to change the program at any time. Every effort will be made to ensure a program of equivalent standard and members are updated with changes.
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