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ACS Emerging and Deep Tech Webinar: AI and Machine Learning to engage customers

Dr. Andrew McMullan, Chief Analytics Officer at the Commonwealth Bank of Australia (CBA) will discuss how CBA is leading the way in cutting edge Artificial Intelligence (AI) and Machine Learning to drive better outcomes for customers.

Registration End Date:

Mon, 02 Nov, 05:00 PM

Book Now
  • where

  • Link will be posted 2 hours before the event commences
  • when

  • Event Start:
    Wed, 04 Nov, 03:00 PM

    Event Finish:
    Wed, 04 Nov, 04:00 PM
  • event price

  • Member: $0.00
  • Member-Concessional: $0.00
  • Non-Member: $30.00

  • * Your price may vary on registration depending on your membership type.

<p><b>Cutting edge Artificial Intelligence and Machine Learning, the backbone of Customer Engagement Engine driving the best outcomes for customers </b><br><br>Join us at this upcoming event, where you will hear from Andrew McMullan, CAO at the Commonwealth Bank of Australia as he will share CBA&#39;s latest AI innovations to drive customer engagement. <br><br>He will talk about how Machine Learning and AI enabled the award-winning Customer Engagement Engine (CEE) created for CBA, how it was established, the integration of multiple customer channels and CBA’s ongoing investment into AI, Machine Learning, experimentation and models.</p> <p>Additionally, Andrew will talk through some examples which have been successfully rolled out to assist in improving customers financial wellbeing and help them in times of crisis, most recently the Australian bushfires of 2019/2020 and COVID-19.<br><br><img alt="User-added image" src=";oid=00D90000000o5NE&amp;lastMod=1601613640000"></img><br><br><b>Notice for all attendees including ACS Professional Year Students</b><br>When attending virtual events, in order to claim and qualify for the required CPD hours, Professional Year students need to attend the online event in its entirety which will be tracked by the ACS events team. Please ensure you don&#39;t minimise your window when attending a virtual event.<br><br>If a cloaking software program is used when connecting to an online event, your attendance cannot be recorded and CPD hours cannot be allocated. This does not include the use of VPN.<br><br><u><b>Please allow up to 2 weeks for CPD hours to be allocated to your membership profile.</b></u><br><br><i>For the sole purpose of registering you for this event, your registration details have been shared with Redback conferencing. Please refer to the Redback Data Policy at for confirmation that the data will not be used for any other purpose outside of this webinar.</i></p>

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Emerging technology monitoring (EMRG) -> Level 5


Andrew McMullan

Andrew McMullan

Prior to joining CBA, Andrew was Director of Customer Analytics & Decisioningat Royal Bank of Scotland, where he was accountable for the delivery of Data, Analytics, Customer Decisioning, Customer Contact, Pricing Strategy and Customer Value Management for the Retail Bank and Small Business portfolio for all brands within RBS.

Earlier in his career, Andrew worked in Academia as a lecturer in Mathematics and Statistics, before leading the Rating and LGD methodology team for several years at UBS Investment Bank. The CAO leads the Data & Decision Science team who are responsible for leading the delivery of world-class data, analytics and technology capabilities to improve the financial well-being of our customers and communities.

The core functions include Customer Engagement Engine (design and delivery of all customer contact strategies, across all systems and all channels), Data Office and Data Science and Advanced Modelling (all AI, Machine Learning, Deep Learning, Adaptive Modelling and Advanced Analytics).

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ACS Emerging and Deep Tech Webinar: AI and Machine Learning to engage customers