ACS Industry Insight Leaders Series: Using Data to build your business
During this online event, Wayne Baskin, Chief Technology Officer of Booktopia will present the journey of a $130 million online business, using data and focusing on customers.
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About this event
Wayne Baskin started as Booktopia's first developer in 2008. In his 5 years, he built the company's bespoke website, their custom Warehouse Management System. He will share Booktopia’s digital evolution and business success, driven by a customer-centric ethic:
- Meeting customers’ needs through establishing a culture of experimentation whereby everyone in the organisation understands that data is key.
- Leveraging technology which analysis customer behaviour and allows your business to adapt accordingly.
- Changing your relationship with your customers through automation and efficiency.
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Speakers
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Disclaimer
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