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How AR applications are used to enhance customer experiences

Thursday, 03 Sep 2015

Dr Christoph Breidbach, Lecturer at the University of Melbourne, took to the stage at last night’s September Branch Forum to speak to over 150 ACS members and guests about Augmented Reality (AR), despite Melbourne’s unpleasant weather.

Dr Breidbach delivered an entertaining and informative lecture on Augmented Reality with a focus on where this technology can be applied to in a retail environment. He went on to question whether AR enhances service experiences and what implications there could be.

Craig Horne & Dr Christoph BreidbachCraig Horne, Chairman of ACS Victoria and Dr
Christoph Breidbach, Lecturer, Department of
Computing and Information Systems at the
University of Melbourne