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Customers fed up with pace of Aussie e-tail change

Wednesday, 15 Jul 2015

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Willing to antagonise retailers or shop globally.

By Staff Writer on Jul 13 2015 8:00AM

If Australian retailers need any more hints that a drastic overhaul of their online presence is needed, new research shows over one-third of customers are ready to antagonise brands that don’t get it right.

IBM’s annual Smarter Consumer Studyfinds an Australian public that is willing to spend more with retailers but increasingly frustrated by how hard they make it.

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