If you have just built a website, try finding it via a Google Search. Can’t right? That’s because Google likes to protect us from undesirables that build websites and pretend to be something other than what they are. Google prides itself on “Relevancy”. They only present websites that it considers relevant to what the user searched for. This way, the user experience is improved and both searcher and website owner get what they want.
This discussion will include these products: Google Analytics, Google AdWords and Search Engine Optimisation or SEO.
Google Analytics: Find out the ABC’s of Google Analytics. Where did your visitors come from? What did they do when they were on your website? And did they take a desired action?
Google AdWords: How to buy your way to the top! Learn about the importance of Keywords. How to find them, how to find related ones and how to modify your website pages to take advantage of them. Should you use Google Search or Display campaigns? Will remarketing help get visitors to your site?
Search Engine Optimisation: What simple steps can you take to optimise your website pages for Google search? How can you check where you currently are in terms of ranking? How to stay on top of the ratings once you get there…
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