Posted on Thursday, 3 Jul 2014
Hello colleagues, this is substantially the opinion piece that appeared on Tuesday 1 July 2014 in The Australian for your reading pleasure and comments:
THERE’S an age-old debate about the purpose of business. The average board director or shareholder would most likely push the line that the function of a business is to make money.
In recent years, however, we’ve seen a growing number of stakeholders and decision-makers committed to building sustainable businesses, where a noble mission is as important as the bottom line.
Nowhere is this more prevalent than the ICT sector, where businesses like Apple and Google talk up their roles as corporate citizens and drive corporate social responsibility programs to add value to the community.