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SMEs gain edge with launch of ACS Trust Mark


Sydney, Thursday 7 June: ACS, the professional association for Australia’s ICT sector, has today launched a revolutionary Trust Mark scheme allowing small and medium enterprises to demonstrate their leading-edge ability to assist companies with their digital transformation.

A digitally connected world and globalisation has meant Australian businesses are experiencing a heightened competitive environment.  Discerning consumers can pick and choose their products and services from anywhere in the world via integrated supply channels.

Australian businesses understand the need to undertake digital transformation projects in order to be competitive, and that tech services companies are a vital source of innovation, however how do non-subject matter experts choose the best technology partner? The ACS Trust Mark provides confidence to purchasers of the capability of their tech partners.

“Australia has some unique characteristics. We are a large country with business spread wide and far, and for the most part, small in size.  Our Trust Mark has adopted international best practice principles, and developed a scheme which is unique and fit for purpose in Australia”, said ACS Director of Workforce Planning and Development, Louise Smith.

At a ceremony held in the ACS Innovation Hub at Barangaroo, the first organisations to achieve recognition, Touchpoint and First Focus, were presented with their ACS Trust Mark®.

Touchpoint Director Bill Freeman praised the program.

“Touchpoint's vision is to deliver 'Outstanding customer service experiences'. To consistently ensure this outcome, we habitually build and refine tight systems and processes in all areas of our business that enable us to quickly deliver on our promises and exceed customer expectations. When we began to explore the ACS Trust Mark Scheme, it quickly became evident that this was an ideal fit for our business. The scheme provides a tangible and trusted level of assurance to all existing and prospective clients that Touchpoint maintain the highest quality standards. We look forward to seeing more Australian technology businesses joining the scheme and raising the benchmark within our industry.”

First Focus, Head of Client Services, Philip Barton, spoke of his experience.

“First Focus is excited to be leading the industry as the first managed service provider recipient of the ACS Trust Mark. We have welcomed the opportunity to join with ACS in their drive to raise standards in the IT industry.  The Trust Mark accreditation provides an important validation of the best practice systems and processes we have developed, as we strive to make a difference for clients through better using IT. We believe the Trust Mark will come to represent high quality organisations in our industry that Australian businesses can confidently partner with.”

ACS CEO, Andrew Johnson also welcomed the certainty provided by the Trust Mark program.

“Trust Mark recognition will give SMEs an edge in the market as customers will be aware of the high standards they have had to achieve in order to gain this recognition, and we are encouraged to see organisations like Touchpoint and First Focus immediately seeing value in the program.”


Further information

Thomas Shanahan

External Engagement Manager
M - 0417 678 474
E -





About ACS

ACS is the professional association for Australia's Information and Communication Technology (ICT) sector. More than 37,000 ACS members work in business, education, government and the community. ACS exists to create the environment and provide the opportunities for members and partners to succeed. ACS strives for ICT professionals to be recognised as drivers of innovation in our society, relevant across all sectors, and to promote the formulation of effective policies on ICT and related matters. Visit for more information.