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At this 2021 event, Sheryl Frame, CEO, Inspiring Holdings and ACS Digital Disruptor of the Year 2019 looked at how good ideas, become great ideas when they are coupled with strategic and commercial thinking. Calling on her wide experience in the industry she walks through the various points on the innovation journey, from:
Understanding your product offering
Understanding your customer and their needs
Building a commercial model that is fit for purpose
How to integrate innovative thinking with commercial acumen
If you have a great idea and want to take it to the next level, this event gives you a road map to build a cohesive business model.