ACS DIST

The 1998 Information Industry Outlook Conference

8:30am - 5:00pm Saturday 7 November 1998 - Canberra
Hosted by the ACS Canberra Branch, In Cooperation with DIST

Online Retail Commerce - A Case Study

Peter Barnes

Adelaide Festival Centre

E-mail: cliff@afct.org.au

Draft paper now available

Abstract

BASS Online, http://www.bass.sa.com.au, is Australia's first online event ticket sales service, in production since March 97. Since then, we have responded to, and archived, over 500 messages sent to the feedback email address for the service. We have sold over $250,000 worth of tickets, on average 2.5% of the sales we have made via our phone service in the same time. The service is used extensively to access information about the events that are on sale through BASS, Adelaide's major ticketing agency.

This short paper will examine the positives and negatives of our experience to date, and relate them to national policy isssues such as those being addressed by the National Office of the Information Economy in the areas of bandwidth, access pricing, authentication, security and privacy. The relevance of proposed vehicles for improvement in these areas, such as SET and a National Authentication Authority will be examined in light of real life experience with a retail electronic commerce service and its customers.


See also

Comments to Tom Worthington MACS, Australian Computer Society tom.worthington@tomw.net.au