Tech Brands Merge
The product road map for Haymarket media will see a refreshed face in January 2013. The PC&Tech Authority and Atomic brands will be merged to deliver one overriding consumer tech brand.
ACS members will have access to an early preview with the January 2013 digital magazine subscription available in the members section of the ACS website from mid-December 2012.
Haymarket Media Managing Director, Jeremy Vaughan said: “With the media landscape shifting at such a fast pace we felt it was vital that we prepare for the future by pouring all of our resources into one overriding consumer tech brand. It gives the team focus and allows us to invest in areas that deliver expert content, while creating a stronger footing in the consumer tech market.
“PC & Tech Authority magazine will be boosted by over 16 pages to accommodate the increase in PC component reviews and gaming content. We believe this delivers a truly comprehensive brand, whatever its audiences’ computing interests.”
In the January 2013 edition, Atomic content will be flagged on the cover, while the content itself will spread organically throughout the magazine.
Click to access the latest digital editions of PC & Tech Authority and Atomic magazines.